Game Stop x XBOX Game Pass Campaign
This was a small campaign where I was responsible for designing the apparel for the GameStop | XBOX collaboration. The goal was to create something premium that included games available on the Game Pass.
I aimed to design a simple, easy-to-read layout with stacked text, emphasizing the word "HAS" by making it large and prominent. As it incorporates colors and design elements from games, and has more visual complexity, I wanted to ensure it was as visible as possible. Although it wasn't in full white, making it potentially more challenging to read, it also functioned as the key selling point and call-to-action.
STYLE FRAME DESIGN | APPAREL DESIGN | MOCKUP
STYLE FRAME DESIGN | APPAREL DESIGN | MOCKUP
